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Promoting business and community in the Coloma-Lotus Valley

Banner Advertising on Coloma-Lotus Chamber Websites

banner ads on TheAmericanRiver.comEvery month 12,000-24,000 unique visitors visit the and websites, seeking information about the Coloma-Lotus area, gold rush history, whitewater sports and other recreation on the forks of the American River, and local services. You can take advantage of this highly-targeted traffic by placing your advertisements on either or both of these two sites.

Here are the 6 easy steps. You'll find information on each step below.
  1. Choose which site you want your ad to appear on: or (or both).
  2. Choose what size ad you want.
  3. Decide where you want your ad to display.
  4. Decide how often you want your rotating ad to display.
  5. Send in your order to reserve your space. You can sign up when you join or renew your membership!
  6. Design your ad, have your designer build it, or ask us to design it for you.
Take a look at this helpful PDF with attached order form to purchase ad space on the sites.

1. Choose the Website attracts tourists looking for Gold Country wineries and B&Bs, history buffs and other visitors to Marshall Gold Discovery State Historic Park, and people who enjoy outdoor recreation in our riverfront parks and miles of trails. attracts whitewater rafters and kayakers, conservationists, and people who enjoy the South, Middle and North Forks of the American River for their trails and beauty. You can purchase ad spots on either of the two sites, or purchase spots on both sites. Ad spot prices are the same for both sites.

2. Choose the Ad Size

The maximum ad width is 150 pixels (px). Ad spot heights range from 60px to 300px. The following samples represent the six available sizes. The prices shown are based on the height of the ad spot, and each price is for one ad spot for one year. Learn more about ad spots in step 3.
150px by 60px
$60 per ad spot
150px by 90px
$90 per ad spot
150px by 120px
$120 per ad spot
150px by 150px
$150 per ad spot
150px by 240px
$240 per ad spot
150px by 300px
$300 per ad spot

Current Coloma-Lotus Chamber members with Standard and Premium memberships qualify for ad discounts. See details below.

3. Decide Where Your Ad Should Display (New Options!)

Each time a web page on or is displayed, several ads are chosen to be displayed on that page. (There are no ads on the home pages.) Before 2013, all ads rotated between all pages on the site. As of 2013, we added the option for “static” ads, which are associated with a specific page.

Rotating Ads - This is the prior behavior and is still the default. Ads will rotate between all pages on the website. So if you purchase a rotating ad, over time your ad will appear on all non-home pages of the site you've selected.

Static Ads - When you purchase a static ad, you specify the specific page where it is to be placed. It will be displayed there and nowhere else. A static ad for the Lodging page, for example, will appear in the right column of the Lodging page every time it is displayed. (The position of the ad will be random.)

For space reasons, we are limiting the number of static ads to three per page, on a first-come, first-served basis. There is an additional charge for static ads:
  • $200 more for the 60px, 90px and 120 px sizes
  • $400 more for the 150px, 240px and 300px sizes

4. Decide How Often Your Rotating Ad Should Display

If you purchase a rotating ad, you can increase the number of times your ad is viewed by purchasing multiple “ad spots.” Purchasing two spots effectively doubles the number of times your ad will be viewed; three spots triples the frequency; and so on.

A static ad appears exactly once each time its page is viewed; there is no need to buy additional ad spots for static ads.

5. Send Us Your Instructions

For each ad graphic, we need the following:
  • ad size
  • number of ad spots (at least one)
  • the ad graphic file (see step #6)
  • the URL (web address) that the ad should link to
  • title for the ad -- this will show up when visitors hover over the ad, or if they have disabled graphics
To figure the cost for a single ad, first apply the $40 processing fee for the graphic. Then add in one "ad spot" fee for whatever size ad you have. For example, a single 150px by 90px ad for one year will cost $40 plus $90 equals $130.

If you want the ad to be static, specify the page the ad should be viewed on, and ad the additional static ad fee.

For rotating ads, if you want the ad to appear twice as often, multiply the ad spot fee by two. Thus $40 plus 2 x $90 equals $220. And so on. We are happy to do the figuring for you. Just contact us and we'll get it all worked out.

The easiest way to sign up is to include banner advertising in your 2014 membership renewal or when you first join the Chamber. This way you get the Chamber discounts (details below).

6. Create the Ad

We recommend designing an ad that is attractive and gets attention without being garish. Be sure that the text is large enough to be legible at the size of your ad space. If you're not comfortable with Photoshop or other design tools, we suggest that you ask a graphic designer to prepare your ad, or contact us for help.

Here's the fine print:
  • You must provide "web-ready" graphics: JPEG, PNG or GIF format only. Animated GIFs are not allowed, nor are Flash animations.
  • Maximum file size is 30kb. (We recommend keeping file sizes under 10k for quick upload and refresh.)
  • Ads must be tasteful, and are subject to review by the Chamber.
There is a $40 charge for each new ad graphic, to cover the cost of reviewing and processing it. This may include resizing or minor fixes. If more substantial work is required, we will contact you and discuss how best to proceed. Once the ad has been processed, it will appear in all ad spots you purchase, without additional processing charges. Standard and Premium Coloma-Lotus Chamber members for discounts. See details below.

Advertising Discounts for Chamber Members

If you are a member of the Coloma-Lotus Chamber of Commerce at the Premium level, your banner ad prices (for graphics processing and ad spots) will be discounted 20% from the above prices. Standard-level members qualify for a 10% discount. See the Membership page for more information on membership levels. The 2014 membership drive runs January 15 - February 26, 2014.

Frequently Asked Questions

Q: When will my ad appear on the site, and for how long?
A: All banner advertising spot rates are for one year and renew on March 1. Ads purchased during the annual winter membership drive and paid by February 26, 2014, will be posted on March 1, 2014.

Q: What if I purchase an ad after the renewal date?
A: Ads purchased more than 90 days after the renewal date will be prorated for the time period ending on the renewal date. Contact us for details.

Q: When I renew my ad, do I need to pay a new ad processing fee?
A: If you are keeping the same graphic, there is no additional fee.

Q: Can I change my ad graphics during the year? (For example, seasonally.)
A: Yes. The $40 processing charge applies to each ad graphic. But if you have more than one processed graphic, you may swap graphics between ad spots up to four times per year without additional charges.

Q: Can you deliver a text ad or combination of text and graphics?
A: Initially we are limiting ads to graphics only. But we may consider offering other options in the future. Let us know what you would like us to support and we'll see what we can do.

Q: What are the page view statistics for and
A: Over the year (January 2013 - December 2013), had a total of 631,363 page views (average 1730 page views per day) and a total of 363,916 (average 997 per day). In peak months, each site recorded an average of 1500-2600 page views per day. We are assuming an average of three ad spots per page. Feel free to contact us if you have any questions.

Q: Will I be able to get information about how often my ad was shown?
A: Yes, we will have statistics available so that you will know how often your ad appeared.

Please contact us if we can answer other questions or help you in deciding what will work best for your business, or if you want assistance in developing your ad.